Visit Quad Cities Creates a Buzz with New QC Coffee Trail
Visit Quad Cities, the region’s official destination management and marketing organization (DMMO), announces a new initiative expanding the way visitors and Quad Citizens interact with destination assets. The brand-new QC Coffee Trail showcases nearly 30 local coffee shops and cafés in the Quad Cities regional destination that are participating in the new trail.
The QC Coffee Trail uses mobile-based code check-ins, special offers, and gamification to engage participants.
It’s free to register at www.QCcoffeetrail.com. As you visit the variety of coffee shops in the QC, you can check in at each location and track your progress. Participants who check in at five places will earn a QC Coffee Trail coaster for their vehicle cup holder. Continue the trail to visit 15 locations and receive a fleece blanket. Complete all the locations for a QC Coffee Trail insulated flask, and a place on the trail’s Caffeinated Wall of Fame.
“Visit Quad Cities will continue to drive new destination and tourism products that showcase our authentic and locally curated experiences,” said Dave Herrell, President and CEO, Visit Quad Cities. “We have a tremendous and passionate coffee community in the QC and like our QC Ale Trail this is another opportunity to engage Quad Citizens and visitors with what our region has to offer as we all strive to improve quality of place.”
The QC Coffee Trail is ongoing, and people can sign up at any point. To view a list of the participating locations, visit www.QCcoffeetrail.com. Once registered, the mobile-friendly QC Coffee Trail will be instantly delivered to your smartphone via text and email and is ready to use immediately. There is no app to download. You can also save the pass to your phone’s home screen for easy one-tap access.
Based on research through its Tourism Master Plan, insights from visitors, and with the success of the QC Ale Trail, Visit Quad Cities has developed the QC Coffee Trail to further activate a fun experience for customers consuming the Quad Cities. Local coffee shops and cafés have long been meaningful gathering spots for friends, family, and business connections. It is where relationships are grown, and memories are created while further advancing resident pride and improving bragability. In addition, the support and promotion of the region’s hospitality industry is a priority for the private, non-profit DMMO.
Visit Quad Cities also leads other destination experiential products with the QC Ale Trail, QC Family Pass, QC Pro, and is currently developing a QC Public Art Trail with its partners at Quad City Arts. Visit Quad Cities used Bandwango for the development of the QC Coffee Trail, QC Family Pass and QC Advanced Pro. Bandwango is a travel technology-based platform that is designed to deliver access to places and experiences digitally. Bandwango currently works with destinations across the U.S. and Canada, including Denver, Houston, Phoenix, and the Iowa Office of Tourism, to name a few.
Continue the conversation about your QC Coffee Trail journey in the new Facebook group dedicated to coffee and the Quad Cities at https://www.facebook.com/groups/qccoffeetrail
