For rising, multi-platinum selling, trailblazing Country star Jimmie Allen, a simple phrase sums up his view on life and music: Never give up.

A native of Southern Delaware – the “slower, lower” part of the state, he explains – Allen has carried that mantra with him through good times and bad, whether than meant living in his car or receiving his first ACM nomination for New Male Artist of the Year in 2019, a CMA Awards nomination for New Artist of the Year in 2020, subsequently winning the ACM Award for New Male Artist of the Year in 2021– the first Black artist to win that category since its inception, and a win with which he hopes “open[s] some doors for more Black artists to have success in country and more Black artists to feel comfortable enough to do country if that’s what they want to do.” Additionally, he is currently nominated for CMA New Artist of the Year for the second consecutive year. GRAMMY.com has hailed Allen as one of “5 Black Artists Rewriting Country Music.”

With the 2018 release of his debut album Mercury Lane – named in tribute to the street he grew up on and the origin of his incredible journey – on BBR Music Group’s Stoney Creek Records, a lifetime of never giving up brought him full circle.

“I didn’t quit, I never will,” he says. “Stuff ain’t easy, and you shouldn’t quit either. There’s a big difference between busting your ass and sitting on it.”

For Allen, musical dreams and a love of true-to-themselves artists like Alan Jackson, Aaron Tippin, Montgomery Gentry, and Jason Aldean brought him all the way to Nashville and beyond, –from traveling around the world to places like Japan, Germany and the UK; to performing a tribute at the Kennedy Center Honors for Garth Brooks, the national anthem at the Indy 500, returning to American Idol as a mentor after being cut from the same competition a decade ago, and other once-in-a-lifetime moments.

But it was actually a nightmare which turned this promising singer into the artist he is today. After a series of bad breaks Allen was forced to live in his car, too proud to ask for a bail out. For months he worked multiple jobs and finally saved enough for an apartment, but hit then another snag – country music wasn’t ready for him.

“People were just trying to help,” he says now. “But they wanted me to change my sound and told me I had to lose my boots. The turning point came when I stopped listening, and finally let my music be a natural reflection of who I am.”

Since then Allen has been following his own compass, and it’s leading somewhere special. In 2017, he caught his big break and signed a record deal with BBR Music Group/Stoney Creek Records and a team who embraced his individuality.

“I don’t regret the hard times,” he explains about his trials. “I think each thing you do adds a layer, whether it’s a layer of toughness, perseverance, motivation, or just a layer of wisdom. At the end of the day you come back to what you know, and what’s embedded in you.”